Working with stationery since 2009, Erin of Sincerely Addison decided to take the leap and start her own business. Offering couples customized wedding stationery with a variety of printing technique, Erin ensures to tell each couple’s story through her designs.
Tell us a bit about your background/career path.
I started working for a small stationery shop back in 2009 where I was introduced to the world of wedding invitations! I spent years working for different companies, in different markets to get a better understanding of stationery in general, and learn all about the different papers, print processes, etc. In 2018, I started my own company Sincerely, Addison, which specializes in wedding stationery.
What do you love about working with couples to create their Save the dates/invites?
I love creating a custom design for my couples. I work with each couple to determine the perfect invitations that will set the tone for their entire wedding. It is so amazing listing to couple’s tell me the stories of their relationship and finding ways to show their love story throughout the wedding details.
What’s your advice for brides on a budget?
The pricing of invitations depends greatly on the type or printing. My advice for a couple on a budget would be to still have a custom design created, but have it digitally printed. Look for small add-ons like wax seals and colored envelopes to enhance the overall invitation without breaking the bank.
What is the biggest piece of advice you’d give a bride in her selection process?
Be up front with your vendors about your budget. We would not want you to fall in love with something that is not within your budget. Your vendors will be able to help you get the best you can for your budget so be open with them.
What types of printing techniques do you offer?
Digital printing: Images are transferred to the paper in one pass, using lasers and ink. The printed finish is smooth and the amount of colors used is unlimited. This is commonly used for save the dates that include a photo, and any other printed pieces that will have many colors.
Thermography: This print method creates a raised effect. It was created to mimic engraving, but at a lower price point. A flat printed piece is sprinkled with thermography powder. The powder mixes with the wet ink and then the card is heated to melt and activate the powder, which raises the ink.
Letterpress: Created using metal plates, the plates are inked and pressed into the paper. Unlike other print methods, metallic letterpress inks will lose their shimmer when pressed. Therefore, foil stamping is commonly combined with letterpress printing. The letterpress impression appears best when used on thick, cotton paper.
Engraving: For this print method, the image is first engraved onto a metal plate. The plate is then filled with ink and the paper is pressed into the plate, creating a raised impression of ink on the card.
Foil Stamping: Similar to letterpress, a heated metal plate is created to imprint a thin film of foil onto the paper. Foil sits on top of the canvas and gives an elegant metallic color to the final printed piece.
To what extent can I customize an order?
Everything we do is completely customizable.
Can you provide an overview of your typical production process and timeline?
The first step in the process is to discuss design ideas and receive a quote for the order. To begin an order we take a 50% deposit. From there, the customer receives digital proofs based on the design information we have discussed. Once approved, the order moves into production. A standard production time is about 10-14 business days. This can be slightly longer if there is assembly with the order, such as ribbons, wax seals, etc.
Overall, we recommend that couples plan for the invitation process to take about 4-6 weeks. Invitations should be mailed 6-8 weeks in advance, therefore, couples should begin the invitation process at least 4 months before the wedding. Save the Dates should be mailed 6-8 months in advance. For day of wedding paper (programs, menus, place cards, etc.) we recommend starting to discuss design ideas/layout/wording about 8 weeks before the wedding, then moving forward with printing once the replies come back and the couple has final numbers (usually about 3-4 weeks before the wedding).
What are your proofing policies?
We offer an unlimited amount of digital proofs. This is the point of the process that changes the timeline the most depending on how long we are going back and forth with proof changes.
Do you offer assembly and addressing services?
We do offer assembly and addressing. We can do digital addressing or we have calligraphers we work with to complete the envelopes. All of our orders receive complimentary assembly. We also offer postage stamps. We can provide standard USPS postage, custom designed postage stamps, or curated vintage postage to match the overall look of the order.