After falling in love with wedding stationery design shortly after her own wedding, Kristin of Brown Fox Creative followed her dream of having her own wedding stationery business. Her fine arts background combined with her passion for this industry truly show in all of her work. Learn more about Kristin and her business, Brown Fox Creative in the interview below!
Tell us a bit about your background/career path.
I have my BFA in fine arts and I worked for six years as a graphic designer for a communication firm that handled multiple Fortune 500 companies. To name a few, I personally handled American Airlines, United HealthCare, JCPenney, BlueCross BlueShield Texas, DHL, Anheuser Busch, Southwest Airlines, Safelite, and many more. I fell in love with wedding stationery design shortly after my own wedding and was hooked.
What do you love about working with couples to create their save the dates/invites?
Unlike the corporate world, I get to design for individuals or couples as opposed to a board of people. It’s a happy time in people’s life, so the mood surrounding nearly all aspects wedding is great. I love getting to know each couple. The in-person consultations have to be one of my favorite part of the process as we can just relax, chat and I can begin to form a full picture of the couple, their aesthetic and vision for their day, and enjoy the chemistry and excitement that radiates from an engaged couple.
What’s your advice for brides on a budget?
Don’t buy it if you don’t love it — the idea of an envelope liner is nice, but you don’t HAVE to have it? Don’t get it. Put those funds toward another stationery aspect or a different category all together. Aside from that, don’t be afraid to inform your vendors what your budget is. Often they can help direct you to solutions that get you to (or closer) to where you want to be. At a minimum they can be honest about if they can fit in your budget so everyone saves time. For my business specifically, semi-custom is a fantastic way to save cost, but not sacrifice quality or the one-on-one attention you get from working with a designer.
What is the biggest piece of advice you’d give a bride in her selection process?
Go with your gut. If your gut isn’t sure, trust the professional you’ve hired. They’re a professional a for a reason — training, an artistic eye, years of experience, creativity, etc. If they’re in the wedding industry, they love weddings and want it to be fantastic too. For me, it helps if clients have at looked around prior so that we’re already in a “lane” when it’s time to chat design. I’m a visual person, so being able to see photos, a mood board or inspiration board is ideal. Knowing budget is also helpful so I don’t show clients things they’ll fall in love with they’re unable to afford, or with budget in mind I can steer clients towards solutions for their aesthetic that are a better match for where they want to be price-wise.
What types of printing techniques do you offer?
Digital, digital specialty (white, metallic silver & metallic gold), thermography, letterpress, blind embossing/debossing, and engraving. I also offer die cutting and laser cutting as well.
To what extent can I customize an order?
With fully custom design pretty much the sky is the limit so long as budget allows for they sky. Semi-custom designs do have limitations to customization — the core of the design remains the same, but clients are welcome to change paper selections, colors, wording, and possibly other aspects that can be discussed on a case-by-case basis.
Can you provide an overview of your typical production process and timeline?
Semi-custom design is typically 4-8 weeks, custom design is 6-10 weeks. We start with design direction via either an in-person meeting, a meeting with their planner, a phone call or email. If pricing has not already been discussed, it would be after this stage. A contract with a timeline stating dates for when initial drafts will be provided, when final approval & balance due by the client and when the project will be complete is then drafted. From there, design takes place within an online portal that keeps everything centralized in one place. A wedding project can have multiple people with access to partake in the process. Once the checklist is completed confirming all has been proofread and approved to print, it’s off to printing and production.
What are your proofing policies?
I’m a pretty organized person, so I have a checklist that must be completed before a project goes to print. It walks through all the things clients should double check or confirm, and also suggests having more than one person proofread as well (can’t hurt, right?). If BFC makes a mistake that is not confirmed by the checklist, we fix it at no cost to the client. If the printer makes a mistake, we fix it at no cost to the client. However, if the client approves an aspect that is covered by the checklist, the client is responsible for cost to correct.
Do you offer assembly and addressing services?
Yes. I offer printed envelope addressing and can point you in the direction of some amazing calligraphers if that’s your jam. I can also stuff, lick, stamp and seal if desired.